The simple way to get people to love your work
How do I get more people to see my products?
How do I get more people to buy my stuff?
How do I get more people to read my blog?
Will people even like what I’m making?
These are questions that you have probably asked yourself over and over again.
But you know what, these questions won’t help you get any closer to your goals.
Because you’re asking the wrong questions.
If you want people to care about what you do. If you want people to rally behind you. Believe in you. Pay for your products because they think you are genuinely awesome.
Then it’s pretty simple.
You need to care about them first.
Once you stop caring about how well you are doing. Or how you can catch up to your competitors, that’s when you start to focus on what’s important. Your people.
Your people want to feel like they are valued. And by focusing your energy on the value that you can provide them, ultimately you are giving a reason for others to believe in you.
Give back, start sharing and do so without the need for reciprocation.
You could try:
- Sharing your knowledge and expertise with free tutorials that relate back to your product.
- Offering free downloads, goodies and templates for your customers and audience to use.
- Offering initial trials or samples.
- Creating products with a conscience. Donate a portion to charity or use environmentally sustainable materials.
- Personalizing notecards and messages to your customers.
- Reaching out to help as many people as you can.
When you put others first, something peculiar happens. People start caring about you.
And the outcome is infectious. You’ll crop up in conversations. Your work will be tossed around and shared in a global community. And people will want to give back to you.
Now, the only thing left is for you to give them something to care about.
How do you make people care about you?
- Be transparent about who you are. Share your story, your experiences, your behind-the-scenes and your lessons learnt.
- Explore the story of your products. Are you using socially responsible materials? Were you taught how to knit by your grandmother? Be proud and share it!
- Listen to what your customers say. When feedback comes your way, good or bad: listen. Stay positive. And take action.
- Be honest. If something is going completely wrong. If you’ve had to push orders back, that’s totally OK. Everybody appreciates honesty. After all, it’s much harder to admit that you’re wrong. We’re all humans here after all.
When you value people and people value you, something amazing happens. You become accountable for your social impact. You (yes you!) can make someone’s day. You can make someone smile. Teach someone a new skill. Or simply inspire someone to start crafting.
This amazing sense of purpose will keep driving you when days are down, sales are on a slump and your business looks like a large lump of cloudy haze.
As cliché as it sounds, put people first and everything else will kind of fit into place.
I would love to hear if you’ve ever used the people first approach when it comes to business!