Hashtags are everywhere you look these days. Twitter, Facebook, Instagram, Pinterest, and more. They can seem self-explanatory, too; whenever you want to make a word into a hashtag, you can’t go wrong, right?
But there’s actually more strategy going on behind the scenes when it comes to hashtags than you might imagine! This is especially when it comes to Instagram, the social media platform we’ll be talking about today.
Hashtags are essential for the very best online communication on Instagram. They help you engage your target audience and increase your brand awareness. They elevate your content so you and your brand instantly become part of the national and international conversations in your space.
Hashtags are an incredibly powerful tool every creative maker and shaker can learn how to optimize. So let’s get started!
What are hashtags?
Let’s start with the basics. A hashtag is a word or phrase preceded by the hash (#) sign. It’s used on social media websites to denote a specific topic and make the content easily accessible for people with similar interests searching for that topic. It’s basically a digital filing/indexing system for social media. Once the hashtag is created, it shows up as a clickable link within the post.
Let’s say you’re a fan of knitting and you search the hashtag #knittingaddict on Instagram. You’ll instantly come across thousands of photos of people who’ve used this hashtag on their knitting photos. Voila!
Why use hashtags?
When you use a hashtag, your content becomes easier to find. Anyone who shares the same interests as you can engage with your content, even if they’re not one of your followers. Using relevant hashtags is a powerful way to widen your audience.
How to find relevant hashtags.
The most effective hashtags for you to use will depend on your business. There are definitely different customs depending on your industry.
Let’s take knitters, for example. A range of relevant hashtags include:
- And more.
The more specific your hashtags are, the higher-quality followers you’ll attract. So where do you start?
To get the ball rolling, identify the hashtags of your competitors and other influencers in your space. Be on the lookout for related hashtags, too. When you search for one of your own hashtags, see if you can spot common hashtags among the posts that pop up.
Don’t forget to use the search function on Instagram – you’ll get an even greater number of relevant hashtags at the top of the screen when you search for a hashtag!
On Instagram, use at least 4 or 5 hashtags for maximum effect – and make sure you don’t use too many! We’ve all seen those posts that are jammed with too many hashtags – it’s distracting and detracts from the power of the post.
You’ll also want to hide the hashtags by adding them to the comments sections, rather than the post caption itself.
Always use relevant hashtags, making sure some are specific and others are among the most popular for your space.
Hashtag list for creatives
Here are some of the most popular Instagram hashtags for creatives. You’ve probably seen some of them around! Which ones will you use to get started?
- …And any hashtags relevant to your craft.
Now I’d love to hear from you! What are some of your favorite Instagram hashtags within your space or industry? #shareinthecommentsbelow
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